AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Meal Kits and Specialty Foods Apps in the US
A look into the Q4 2020 performance of top delivered meal kits and specialty foods apps in the United States, revealing trends in downloads and active users. Insights provided by Sensor Tower.
As the year 2020 closed, the delivered meal kits and specialty foods category saw varying performances across top applications in the United States. Here's a summary of how each app fared in terms of downloads and weekly active users, brought to you by Sensor Tower's comprehensive market analysis.
HelloFresh: Meal Kit Delivery experienced a noticeable uptick in downloads at the end of Q4, jumping from 33K in late November to nearly 59K in the final week of December. Weekly active users peaked at 724K in mid-October before dipping and then recovering to approximately 700K by year's end.
Vivino: Buy the Right Wine showed a steady increase in downloads throughout the quarter, with the number rising from 12K in the last week of September to over 20K by the end of December. The app's weekly active users also saw a growth trend, ending the year with 127K active users.
For Freshly - Food Delivery, downloads fluctuated throughout the quarter, but notably doubled from 9K in the third week of December to 18K in the final week. The app's weekly active users showed less variability, maintaining a stable base around 140K, before a rise to approximately 162K active users in the last week of December.
EveryPlate: Cooking Simplified, another HelloFresh product, saw its downloads vary, with a low of 6K in mid-November and a spike to over 13K in the last week of December. Weekly active users maintained a consistent level around 118K for most of the quarter, before climbing to over 138K by the end of December.
Lastly, Home Chef: Meal Kit Delivery downloads displayed a trend similar to EveryPlate, with a dip in mid-November to 6K and a rise to over 12K in the final week of December. Weekly active users for Home Chef remained fairly steady, hovering around 120K, but saw an increase to nearly 139K active users by the close of the quarter.
While revenue data was not a focus for these apps in this summary, the insights provided by Sensor Tower reveal that the delivered meal kits and specialty foods sector is dynamic, with user engagement and interest that ebbs and flows but shows promising peaks as it entered 2021. For more in-depth insights, Sensor Tower's platform offers a wealth of app performance data.
